Improving education levels are resulting in better “qualified” home-makers.

Participation both in terms of number of areas as well as depth of role.

Key in sustaining domestic harmony.

Critical ally in providing a safe haven amidst the cauldron of change.

Holds the reins of  tradition.

Key factor in managing the family budget to accommodate burgeoning aspirations while meeting basic needs.

Gatekeeper for many categories and co-decision maker in most of the others.
'She' as a wife
As a Wife she walks not behind but “with” her life companion in all phases of life with poise, prudence, commitment, maturity and strength. She is equally involved in all major decisions of her companion concerning various facets of life.

‘She’ as a Daughter-in-law…
As a Daughter-in-law she shoulders her responsibilities with a judicious mix of respect, love, maturity and sensibility towards her in laws. When other members of the family are busy in outdoor endeavors, she is their main support.


‘She’ as a Mother…
As a Mother she is compassionate, caring, sensitive and supportive to her child’s needs. She is continuously striving to groom her child into a well rounded personality.


‘She’ as a Cook…
As a Cook her flair for cooking combining taste and nutrition satisfies the taste buds of her family. She is a perfect cook.

“An undisputed kitchen queen”


‘She’ as a Home Keeper…
As a Home Keeper she keeps orderly management of household activities. Her various creative instincts and skilled attributes convert a house into a home with finesse. The interiors of her house reflect her personality.


‘She’ as a Financial Planner
As a Buyer she is the prime financial decision maker exhibiting concern, prudence and awareness in all matters. Truly she is the perfect financial manager casting major influence on the buying behavior of her family.

She is the ‘Most Valuable Customer (MVC) who looks for Life Time Value (LTV)’


‘She’ is a Talented Lady…
Her talent finds shape in a well rounded personality. She can be an accomplished housewife, yet an enchanting performer. Her talent knows no boundaries.

‘She’ as a Holiday Planer
Its time of the year again when a women has to plan a holiday . She wears a hat of different title every day and this time it the title is “The Holiday Planner”.
Which means keeping the expenses in mind deciding the best place for the family .

This is an effort to thank Homemakers for the many roles they effortlessly play in our lives.

Let us thank our Wives, Mothers and Sisters …